What is Google Tag Manager?
What is GTM? Google Tag Manager is a free tool that helps you with the installation, storage, and management of marketing tags without changing the website code. Marketing tools and tags are snippets that track user actions and collect data. The most common example of a marketing tag is the Google tag that installs Google Analytics and other Google products. It consists of various elements that consist of Google Analytics, event codes, Google Ads conversions, meta pixel code, and tags. If you need to place tags on your website code for Google Analytics and other platforms to function and collect data, GTM helps in removing these issues by providing proper install, management, and deployment of marketing tags from within its software instead of your website code. working of GTM GTM works by using a single JS code snippet that is added to your site and contains all tags that you want to manage. When a user clicks a link or loads a page, it retrieves and injects your website code. It help...