What are different Marketing Techniques used In SEM

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What are different marketing techniques used in SEM? 
Sem is more commonly used for growing business online. Nowadays businesses promote their products using various SEM strategies.SEM strategies focus on improving their website visibility in search engines through visibility through organic traffic. search engines increase the traffic of your site.
Search engine focuses on search engine marketing,paid advertisements,social media management.
They can be product based or may have user information at glance.
Search engine Marketing Tools

1.Keyword research
Keywords are mainly used in SEM strategies that are used in research and in management of data. They are words or phrases that help in finding search terms that help in marketing campaigns.
It comprises ad campaigns,ad groups and landing pages.

 2.Link Building 
It is the most crucial in SEM or SEO. They help to rank in search engines and gain website performance and popularity in terms of site . They are popular for ranking in search algorithms.

3.Shortened URLs
A u in an online web address that has limited characters like Twitter and that helps in monitoring a website through no. Of clicks in shorten URL.

4.Google Adwords:
It helps customers in marketing their products and it used text based ads that search for a particular keyword for business or product

Conclusion
My blog is on different marketing techniques used in SEM. It is about how SeM helps business in gaining a successful data structure

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